How to monetise using social media

Sunday, 8 July 2018

 
Back when I was growing up in the 90's, adverts were found on TV, radio and in newspapers. Today you can find them everywhere! For example bus stations and public transport have a lot of posters now, but the biggest change by far has been social media. Unheard of when most of us were growing up, today almost everyone uses one platform or another.

Famed for being a cheaper and faster way to interact with your target audience, it's fair to say done the correct way, monetising social media can greatly improve your business.

Before you decide to start ploughing money into adverts, I have noted some points you may like to consider.





Use the right platform for your audience

For example, if the majority of your engagement and traffic come from Twitter and Facebook, a big campaign on Instagram is probably not the best way to go. It may be worth seeking professional advice here to ensure all of your hard work from this point on won't be wasted.

Engage engage engage!

Unlike printed or televised adverts, Social media promotion allows you to directly interact with your customers and prospective customers. The people behind these accounts are usually the first your Customers come into contact with - first impressions matter! Interact with your followers, take the time to respond and chat. While you will have to deal with some less positive comments along with the good, this can actually be beneficial. I have personally used more than one company or service after seeing their helpful attitude on social media. Where possible try to avoid copy and paste responses - people will remember you for all the right reasons if they feel like they matter.

Track all of your campaigns

Simply because if they are not attracting the attention you would like them to - change them!Sometimes it may be beneficial to look at another platform or check your budget is being used efficiently. If you have tried these and are still struggling it is definitely time to call on www.click.co.uk for some professional advice.

Whichever platform you choose, I wish you well!

Do you have any tips or advice to add? I would love to hear from you if you do.