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SEO Tips for Bloggers

Thursday, 28 June 2018

For most bloggers, growing your blog by increasing traffic and reader engagement is the ultimate goal. Of course, many of us blog simply because we enjoy doing so, but if nobody is reading your content, it can be incredibly disheartening. 

Blogging is most fun when people are reading your content and engaging with you, whether it is by commenting on your blog or sharing your posts. Of course, blogger communities are a great way to boost engagement and chat with fellow like-minded bloggers within your niche, but the reality is that if people aren’t visiting your blog, you are much more likely to lose interest in blogging.

Luckily, there are a number of ways in which you can work to boost your blog’s traffic and engagement. The digital environment is constantly adapting and evolving, and along with the regular updates to Google’s algorithms, it is important to keep up to date with the latest online trends. 

One of the most enduringly popular methods of improving traffic is SEO (Search Engine Optimisation) which is the process of organically growing your blog’s rankings in Google search results for specific keywords and phrases. 

Although this tactic is usually employed by businesses looking to increase traffic, sales and conversions, it is still applicable for bloggers looking to grow their own readership.

For those new to the world of SEO and digital marketing, the whole concept can understandably seem a little overwhelming. However, for bloggers looking for continued success, it is important to stay ahead of the game. 

If you are interested in learning more about what SEO can do for you and your blog, keep reading for some top SEO tips for bloggers!

Pick the Right Keywords

First things first – you have to pick the right keywords and phrases to targetThere are multiple ways that you can find keywords, but the best rule of thumb is to try and pick ones with decent search volume, low competition and, of course, ones that are relevant to your blog. Similarly, it’s important to get the right keyword density and variation in your content when optimising for SEO. Try to include your chosen keyword approximately 2-3 times per 500-word blog post andinclude a mixture of long-tail variations as well as the exact match keyword. A word of warning – avoid keyword stuffing!

Put Your Keywords in the Right Place

Of course, it’s important to have the right keyword, but if it is not in the right place on your blog, you won’t reap the benefits. As well as being in your posts, your keyword should be in the title ideally, or a header within the article if not. In addition, your keyword should also be in the page’s title tag,meta description and post URL where possible. Some blogging platforms like WordPress have additional SEO packages that you can add to your blog, which will enable you to easily take care of the SEO side of things.

Utilise Your Meta Description

Once you start to optimise your blog for SEO purposes, it won’t be long before you come across the meta description. This is the short snippet describing your post that is displayed in Google search results and is an integral part of marketing your blog. When writing a meta description, you should always keep in mind that potential readers will be deciding whether or not to visit your blog based on your meta description, so it is important to make it as engaging and appealing as possible. Don’t forget to include your keyword!

Optimise Your Images

No matter how good your content is, every blog needs good images to accompany the text. 

Go for images that are relevant to the topic of the post, well-lit and in focus. Although this isn’t strictly SEO related, your images should always be your own, where possible, or if not, fully credited to the rightfulowner of the image.

On the SEO side of things, you should always make sure to optimise the alt text of each image you upload to your blog. Not only are these employed by screen readers for people with poor eyesight, but search engines read alt text to understand the content of the image, making it the perfect opportunity to boost your rankings and add in a few targeted keywords.

Although the benefits are clear to see, it is worth mentioning that SEO is not a quick-fix solution. Effective SEO strategies can take months, possibly even years to perfect, especially for bloggers in competitive niches. However, this isn’t to say that it can’t prove beneficial to your blog. 

With dedication, commitment and perseverance, your blog’s traffic should begin to grow and hopefully, it won’t be long before you’re well on your way to meeting your blogging goals!